Marco SRS Air Bag Suspension

Land Rover

A Brief History of the Land Rover

The Land Rover is renowned for its versatility in a variety of environments, whether tackling rough terrain or on standard roads. Land Rover is one of the longest surviving four-wheel drive brands and has proven itself as a popular choice for all automotive consumers seeking a vehicle that will cater for all situations.

 

A common sight on farms, just as much as the school run, Land Rovers offer hard-wearing durability twinned with spacious and comfortable interiors, coming together to make a universally-appealing vehicle. Leasing a Land rover has also become increasingly popular. Land Rovers have also seen heavy use in the military thanks to a number of heavy-duty models that provide the perfect transport in these situations.

 

But where did it all begin? Below is a brief timeline of Land Rover, focusing on the key points of its history:

 

1948: The first Land Rover is produced by the Rover Car Company and launched at the Amsterdam motor show. This was one specific vehicle, which represented a technological advancement marrying an all-terrain utility vehicle for public use, mostly within farm and light industrial situations.

1958: Series II Land Rover produced, quickly recognised as the standard Land Rover unit, remaining like this until the mid-1980s.

1967: Rover becomes part of Leyland Motors Ltd (later known as British Leyland).

1970: Range Rover introduced as a more luxurious alternative to Land Rover. Much more comfortable, more capable of tackling off-road surfaces and with higher top-speed, the Range Rover was a popular choice compared to other models at that time.

1971: Series III introduced.

1975: British Leyland terminated and nationalised; Land Rover becomes Land Rover Leyland Group.

1978: Land Rover Ltd becomes separate subsidiary of British Leyland.

1986: British Leyland plc becomes Rover Group plc.

1989: Discovery introduced.

1994: BMW takes over Rover Group.

1997: Freelander created.

2002: Range Rover third generation created.

2005: Range Rover Sport produced.

2007: Ford plans to sell Land Rover and Jaguar Cars.

2008: Tata Motors agrees to purchase Jaguar and Land Rover from Ford.

 

 

With Land Rover quickly moving onto electric cars, the firm would appear to be in a very strong position and, despite being second to Jeep, continuing to provide high quality vehicles of excellence.

 

About the Author

Thomas Clark is a journalist specialising in automobiles on behalf of Central Contracts.

 

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